Certinia — the Professional Services Cloud built on Salesforce, formerly known as FinancialForce — runs AI-powered resourcing, project accounting, revenue recognition, billing, and timesheets on the same Salesforce org as the company’s CRM. Keito is deliberately not Salesforce-resident. It is the reviewed time layer: AI drafts the hours from the work that actually happened, the person who did the work confirms them, AI tool costs sit on the same client record, and approved invoice evidence feeds whichever PSA or platform the firm keeps.
Illustrative review queue
Illustrative billing period
Hours evidenced
Entries confirmed
148
AI tool costs
$365
Clients billed
9
Engagement hours tied to client and project
Client, project, and billable status confirmed on entry
Model and tool costs beside the hours
Approved AI costs on the same client and engagement
Evidence behind the invoices the firm raises
Approved records back whichever system sends the bill
Certinia publishes Professional Services Cloud — the suite formerly named FinancialForce — as a complete PSA and financial management platform built 100% natively on the Salesforce platform: AI-powered resourcing and staffing, project accounting, revenue recognition, billing, and Timesheet Entry that staff submit for approval, all living inside the same org as the company’s CRM records. Keito answers a narrower question — where do reviewed, client-ready hours and AI costs come from — without asking the firm to run that program inside Salesforce.
Set up clients, projects, rates, reviewers, and billing periods in Keito in days — independent of whether delivery data lives in Salesforce, another CRM, or nowhere structured at all.
Keito drafts time entries from the work that actually happened alongside typed, timed, API, CLI, and agent-sourced records, so consultants and delivery staff confirm and correct instead of reconstructing the week before a timesheet deadline.
Reviewers settle billable status, rate questions, and write-downs, attach approved AI tool and model costs to the same client and project, and pass approved invoice evidence to whichever system turns the firm’s work into bills — Certinia’s project accounting or otherwise.
A Salesforce-resident PSA vs a platform-agnostic time layer
Certinia — renamed from FinancialForce in October 2022 — is published as a cloud PSA and financial management suite built 100% natively on the Salesforce platform, using the same customer records, user experience, and analytics as the underlying CRM. Its Professional Services Cloud spans AI-powered resourcing (a Resourcing Agent that matches skills, availability, and demand), project estimation and delivery orchestration (a Service Delivery Agent), project accounting with revenue recognition, and Timesheet Entry — where staff submit time against projects, assignments, milestones, and tasks for approval, including from a mobile time component. None of that should be read as missing capability: Certinia publishes time tracking, AI features, and billing evidence in detail. But every one of those modules runs on the same platform decision — does the organisation want its PSA program, and the timesheets that feed it, living inside the same Salesforce org as its CRM? Keito’s argument is that most of what sends a firm looking for a Certinia alternative is narrower than that platform decision — hours that never made it onto a submitted timecard, billable work reconstructed from memory at the deadline, AI tool spend invisible to the invoice. That is an evidence problem, not a platform problem. Keito flips who drafts: AI drafts time entries from the work that actually happened — alongside typed, timed, API, CLI, and agent-sourced records — the person who did the work confirms them, and reviewers approve every hour and AI cost before it becomes invoice evidence for whatever PSA, CRM, or accounting stack the firm keeps. The boundary is deliberate: Keito is not a PSA and has no Salesforce-resident data model — it has no resource planning, project accounting, revenue recognition, or invoice generation — and it claims no native Certinia or FinancialForce integration, automatic import, or synchronisation.
Choose Certinia when the organisation wants its PSA and financial management running natively inside Salesforce: AI-powered resourcing, project accounting, revenue recognition, and timesheet approvals on the same CRM records
Choose Keito when the problem is the evidence behind the hours — capture, review, and AI delivery costs — and the platform decision (Salesforce-resident or not) should stay separate
Prove it in one billing cycle: Keito runs alongside whatever the firm uses today, Salesforce-native or not
Workflow fit
Keito keeps Certinia alternative connected to client, project, billable status, approval, and invoice context before the work reaches finance.
Choose Certinia when the organisation wants its PSA and financial management running natively inside Salesforce: AI-powered resourcing, project accounting, revenue recognition, and timesheet approvals on the same CRM records
Choose Keito when the problem is the evidence behind the hours — capture, review, and AI delivery costs — and the platform decision (Salesforce-resident or not) should stay separate
Prove it in one billing cycle: Keito runs alongside whatever the firm uses today, Salesforce-native or not
Keito drafts entries from the work that happened; consultants, engineers, and delivery leads confirm and correct rather than reconstructing the week at the timecard deadline.
Coding agents, research assistants, and model runs are part of services delivery now. Keito records approved AI tool and model costs against the same client and project as the team’s hours, so invoices reflect the real cost of the work.
Reviewers settle billable status, rate context, and write-down decisions before the period closes, then hand approved invoice evidence to the firm’s billing process — whether invoices keep coming from Certinia’s project accounting, from another PSA, or from the accounting package behind them — through exports or API handoffs the team designs and tests itself.
The difference is not just recording time. It is whether the record can support billing, project decisions, and client conversations.
Product shape
A standalone workspace for reviewed billable time, AI tool and agent costs, billing decisions, and invoice evidence.
Certinia publishes Professional Services Cloud as a complete PSA and financial management suite — resourcing, project accounting, revenue recognition, billing, timesheets, and customer success — built 100% natively on the Salesforce platform.
Platform residency
Runs independent of any particular CRM or ERP and connects to whatever stack the team already uses.
Built and delivered entirely inside the Salesforce platform, using the same org, customer records, and user model as the company’s CRM.
How hours are captured
AI drafts entries from the work that happened; the person who did the work confirms them, and reviewers approve before invoicing.
Certinia publishes Timesheet Entry and a Time Entry component where staff submit timecards against projects, assignments, milestones, and tasks — including from a mobile time feature — for manager approval.
AI capabilities
AI drafts the time entries themselves from real work signals, with mandatory human review before anything is billed.
Certinia publishes AI-powered capabilities including a Resourcing Agent for skills and availability matching and a Service Delivery Agent for project workflow and risk.
Pricing and adoption
Published flat team pricing and a setup measured in days, run alongside the current stack.
Certinia publishes no dollar pricing; evaluation runs through a requested demo rather than published tiers.
Data movement
Team-designed, tested exports and API handoffs moved in deliberate stages.
No native Certinia or FinancialForce import, automatic synchronisation, or automatic reconciliation is assumed in either direction; the suite’s own Salesforce-native integrations belong to its own platform.
It is software a services organisation adopts instead of — or alongside — Certinia, the Salesforce-native PSA and financial management suite formerly known as FinancialForce. Because Certinia spans resourcing, project accounting, revenue recognition, billing, and timesheets inside one Salesforce org, an alternative rarely replaces all of it at once. Keito is the alternative for the time side specifically: AI-drafted hours confirmed by the people who did the work, approved AI tool costs on the same client record, and reviewed invoice evidence handed to whichever PSA, CRM, or accounting stack the firm keeps.
Yes. FinancialForce rebranded as Certinia in October 2022, keeping the same Salesforce-native product built by the company originally founded as a joint venture with Salesforce in 2009. The rebrand reflected the company’s growth from a financial management tool into a broader services-centric PSA and ERP suite — reviews, comparisons, and documentation that reference FinancialForce describe the same underlying platform that now carries the Certinia name.
Who drafts the timecard, and where the data lives, are the differences. Certinia publishes a submit-and-approve workflow inside Salesforce: staff submit Timesheet Entry against projects, assignments, milestones, and tasks — including from a mobile time feature — and managers approve them, all on the same Salesforce org as the CRM. Keito starts from the other end and stays platform-agnostic: AI drafts entries from real work signals — typed, timed, API, CLI, and agent-sourced — the person who did the work confirms them, and reviewers approve with AI tool and model costs attached before anything becomes invoice evidence, independent of whether the firm runs Salesforce at all.
Choose Certinia when the organisation wants its PSA and financial management running natively inside Salesforce: AI-powered resourcing that matches skills and availability, project accounting with revenue recognition, billing, and timesheet approvals all on the same CRM records. Keito does not reproduce any of that program: no resource planning, project accounting, revenue recognition, invoice generation, or Salesforce-resident data model. It is the wrong choice if the immediate goal is a Salesforce-native PSA.
Each reviewed record keeps the client, project, contributor, duration, description, billable status, rate context, reviewer, approval state, write-down decision, and billing period, with approved AI tool and model costs attributed to the same client and project as the hours. That package backs the invoices the firm raises — whether they are generated by Certinia’s project accounting, by another system, or somewhere else entirely — and gives engagement leads a reviewed answer when a client questions a line.
No. Keito claims no native Certinia or FinancialForce integration, automatic import, activity ingestion, or two-way synchronisation — the suite’s own Salesforce-native integrations belong to its platform, not Keito’s. Capture in Keito is its own workflow: AI-drafted, typed, timed, API, CLI, and agent-sourced entries that pass review before becoming invoice evidence. A firm can keep Certinia as its PSA and run Keito alongside as the reviewed time layer, with any transfer between them designed and tested by the team.
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For teams that need shared workspaces, approvals, and team-level project visibility.
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Solo, Pro, and Business include standard CSV and Excel data export.
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